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Age of Engage - Fundraising seminar.
This will change everything!
In August/September I will be hosting two fundraising seminars in association with Masterworks, a Christian fundraising and marketing agency based in Seattle. Innovation in fundraising is one of my passions and I have been impressed by the track record of this twenty year old company. Masterworks' clients are a Who's Who of the Christian world and include:

  • * Focus on the Family
  • * Campus Crusade
  • * World Vision
  • * Prison Fellowship

If you're an Australian fundraiser, working in the Christian sector consider the following;

At the beginning of 2010:

  1. The majority of nonprofits are struggling …
  2. New donor acquisition is plummeting; no longer offsetting attrition.
  3. Retention rates are dropping; the higher per-donor-income no longer offsetting decline in active donors.
  4. Even taking the economy into account, engaging constituents is getting harder … what’s going on?
  5. Is there a need for re-thinking how we engage donors in today's marketplace? How can we leverage Web 2.0 and social media to retain donors longer and create more positive experiences for them?

If you're looking for answers to these questions, then this FREE seminar is for you

The seminars will be run from 9am to 1pm in Sydney (August 31st) and Melbourne (September 2nd) and will be presented by Kn Moy, Senior Vice President, Insight and Innovation and Rory Starks, Senior Vice President Strategic Engagement at Masterworks. The seminar is entitled:

The 'Age of Engage':
Transforming passive constituents into engaged and empowered volunteers, donors and advocates.

On line bookings are now closed, but see us at the venue from 8:45am.

Melbourne Convention Exhibition Centre, Rm 107, Level 1 – Take Stair 1
1 Convention Centre Place, South Wharf, Melbourne

Click to read an article written by the speakers

Say 'good-bye' to traditional fundraising.
This changes everything.

Fundraising, for all but the top donors, has traditionally been a one-way blast of impersonal, mass communication that focused on a monetary transaction and provided few possibilities for relationship building.  But as today’s donors become more sophisticated and face a greater number of choices and channels, they are demanding a consistent, positive and meaningful donor experience that empowers them to achieve their goals in the most satisfying ways possible. Presenting a revolutionary 1:1 approach to connecting with your donors …

Donors for Life® is:

• Masterworks’ donor experience management strategy that is all about building lasting relationships with your donors and strategically transforming your donor experience to maximize revenue and loyalty.

• Focused on reaching and engaging today’s new consumer, who is much more in control and connected to others. At the same time, Donors for Life® builds a strong bond of trust with current donors — through maximizing the donor experience.

• A strategy that maps and implements the pathway of touch points that optimize interactions with donors in order to create faster, better and more sustainable income and greater donor loyalty.

• Comprised of five overlapping donor-facing disciplines.

> Click to download PDF document with more