Video Production – Frequently Asked Questions
Q1. How much does it cost to produce a video?
The cost of shooting a video can be broken into three parts.
- Pre-production. The time taken to write a script or outline, plan where the video is to be shot, organising a crew, etc
- The filming. The more time it takes to film, the more it costs. It’s often cheaper to bring on-camera presenters or interviewees to the one location, rather than pay the cost of the crew travelling to lots of locations. Planning an efficient shooting schedule is key to keeping costs under control and coming in on budget.
- Post-production. The more you shoot, the longer it takes to edit and hence more cost.
The amount of time spent in each phase determines the cost. The more time spent on pre-production, the quicker the other two phases generally are.
Q2. What do I do?
I start by asking some basic questions:
- Who is the video for? Is it for your clients, supporters, donors or everyone? Knowing who your audience is helps to tailor the video accordingly.
- What do you want the audience to do after they’ve watched your video? Rush out and buy your product? Be better informed about options? Donate to support your cause? Your video should have one, or maybe two key messages at the most.
- How will people see your video? On your web site? On a DVD that you send them? On their smart phone or on TV? Again this helps make sure the video is suitable.
- Have you seen another video(s) that you like? This can be very helpful when explaining what you want your video to look like. (Although this can be dangerous as sometimes the production values of the one you like can be expensive to reproduce.)
Once we have worked together on a plan, I’ll then prepare a budget for approval. I usually then ask for a 10 percent deposit and then 50 percent of the balance on completion of filming with final balance on completion of the editing. If you want some more information – just get in touch.
Q3. How long does it take?
This depends on how long is spent on each of the three parts above, but here are general guidelines, based on my over thirty years in business:
- Once the shoot is planned, the actual filming usually takes one or two days. This can depend on the availability of locations and people being interviewed. It is always a good idea to fit as much as possible into each day of shooting which might mean asking people to change their normal routine so they’re available. If I have to come back for additional days, this can increase the cost significantly.
- Once everything is shot, it normally takes two days to complete an initial assembly edit.
- Once this has been reviewed by the client, the final edit takes an additional day, although sometimes the approval process can take a lot longer.
These times are an indication only as often projects are delayed be availability of on-camera interviewees, staff holidays etc.
Q4. I want a video, what is the next step?
Get in touch using our Contact Us page and we’ll set up an initial meeting so we can talk through your project. Once I have enough information I’ll prepare a quote for approval.